Managing an Instagram page for professional purposes is a great idea! It's one of the best ways to reach out to your audiences and keep them updated with your news.
To know your audience better, you must use an analytics system that lets you dig into your page data. You can then keep track of your followers and your profile views, check which post is the best performer, etc.
That's where Looker Studio (formerly Google Data Studio) comes in! It's a reporting tool provided by Google that lets you connect various platforms and create a custom dashboard. You can therefore make a beautiful report to show your Instagram performances or great dashboards to keep an eye on your daily results. You'll find a lot of opportunities by searching through your data.
This blog post will show you how to connect Instagram to Looker Studio and create a dashboard with your data.
A free ready-to-copy template is at the end of the page, but you'll need a Looker Studio data source to use with your Instagram data. The first paragraph will explain how to create it.
The first step to creating our report is to create a data source. A data source is a link between Instagram and Looker Studio. It will be used in our future report to gather your data.
From the Looker Studio homepage, follow these steps:
[SELECT COMPTE uncheck template]
You just created your Instagram data source! This new page shows you the dimensions and metrics available for your future report.
If you want to learn more about this interface, follow this link.
Last step before starting the report: rename your data source with an explicit name. You'll come back later to find it quickly.
From your data source page, click on Create Report at the top right.
This page is your report creation interface. Here's a detailed article about it.
First, I must decide what metrics and dimensions to follow on my Instagram dashboard.
Now we can start adding charts to our report.
We will now place some cards to have global metrics:
Repeat this action with the Profile View.
We will also use the Media Id on a card. Looker Studio will automatically count the number of Media Ids and display it. This gives us the number of posts during the period.
We want to see a table with the list of posts, with each post's Impression, reach, and engagement.
To do so :
Change the sort order to use the created date (if you want them ordered by publication date) or by Impression (if you want to see the most viewed post).
Now we have a report with our main KPIs and a table by post. Let's add a few things to try to have an excellent report:
Add a Title thanks to the Text component:
Add your logo or the one of your client:
Style a scorecard and copy/paste only the style:
Style the table:
There are two great ways to share your report quickly.
Download a PDF and send it:
You can easily download a PDF version of your report and send it to everyone you want:
Share access to your report:
You can give access to your report in view or edition mode to a given Gmail address or Google account. Everything is detailled in this tutorial : How to share your Looker Studio report?
You'll find a great template following this link. It is ready to copy with your Instagram data source.
And here is a link to a tutorial to quickly copy a template and use it with your own data source!
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