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Connect Instagram to Data Studio (ex Looker Studio)

Connect Instagram to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Instagram reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Instagram reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Instagram every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Instagram report can be live in a few minutes. Authorize your Instagram account, pick your ad accounts, and your data source is ready.

Built for agencies with many Social accounts

Pull several Social accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Instagram to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Instagram to Data Studio with Catchr?

To connect Instagram to Looker Studio (Data Studio), open the Catchr connector, authorize your Instagram account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Instagram connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Instagram data source.

3. Connect your Instagram account

Sign in with your Instagram account that has access to the accounts you want to report on. Make sure your user has the right Instagram permissions.

4. Select your Instagram accounts

Choose one or several Social accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Instagram metrics and dimensions.

6. Customize your dashboard

Use Views, Profile Reach, Profile Total Interactions, Media Engagement Rate, Website Clicks, Date, Media Type, Media Product type, Media created at, Country, Age, Gender and many more.

Instagram metrics and dimensions available in Data Studio

Access 71 metrics and 37 dimensions from Instagram connectors including Views, Profile Reach, Profile Total Interactions, Media Engagement Rate, Website Clicks, Date, Media Type, Media Product type, Media created at, Country, Age, Gender and more.

71

Available metrics

37

Available dimensions

Build better Instagram dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Views, Profile Reach, Profile Total Interactions, Media Engagement Rate, Website Clicks always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Instagram performance

Track Instagram Views, Profile Reach, Profile Total Interactions, Media Engagement Rate, Website Clicks in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Instagram to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Instagram to Looker Studio?

Use an Instagram professional account linked to a Facebook Page. Open the Catchr Instagram connector in Looker Studio, authorize your Google account, then connect the Facebook user who can access that Page and Instagram account. Select the Instagram account and create your data source. Catchr's account discovery uses the Facebook Page connection, so a personal Instagram account alone is not enough.

Why is my Instagram account missing from Catchr?

Check that it is a Business or Creator account, that it is linked to the expected Facebook Page, and that the Facebook user you connected can access that Page. Review the permissions granted when authorizing Catchr, then reconnect after making changes. Being able to sign in to Instagram does not by itself give the connected Facebook user access to its reporting data.

Can I report on Reels, posts and Stories in one dashboard?

Yes, using the metrics available for each format. Post and Reel reporting includes views, reach, saves, shares and interactions, with available Reel watch-time metrics. Stories have their own interaction and navigation measures. Filter by media type or product type when comparing content; a field that is unavailable for Reels should not be interpreted as zero performance.

Why does an Instagram Impressions field now show Views?

Meta replaced deprecated impression metrics with Views in its newer Insights API. Catchr preserves some existing field names for compatibility but maps those fields to the new Views metric. Check the field definition before comparing a recent chart with an older impressions export. A familiar chart label does not guarantee that Meta is still returning the same historical metric definition.

Why do publication totals differ from daily Instagram account insights?

A publication table selects content by its publication date and retrieves the available counters for that content. Those counters are not limited to interactions that happened on the publication date. Account insights describe account-level activity for a period. Use separate charts for content performance and daily activity, and avoid adding post reach to claim a deduplicated account audience.

Can I retrieve old Instagram Stories and historical follower counts?

The Stories endpoint exposes currently available Stories, so selecting an old date range cannot reconstruct expired Stories. The account's Followers Count field is also a current audience total, not a past daily balance. Save dated snapshots if you need a long-term archive, and use available follow and unfollow insight fields separately when analyzing audience changes.

Does this connector include Instagram advertising spend?

Use the Facebook Ads connector for Instagram campaigns managed in Meta Ads Manager, including spend and attributed conversions. Instagram Insights focuses on account and content performance, with some metrics that can include promoted activity. Check each metric's scope before combining sources so paid results are not counted twice or treated as purely organic.

Can I analyze a competitor's Instagram account with this connector?

Private Insights require authorized access to the professional account. Connecting your account does not unlock a competitor's reach, saves or audience insights. Catchr has a separate Instagram public data source for the public fields it supports. Keep public content counters separate from the private performance metrics of accounts you manage.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.