As marketing data becomes more complex, the need for clear visualization is paramount. This tutorial is designed to assist marketing professionals in integrating their Instagram analytics with Looker Studio, formerly Google Data Studio. By the end of this guide, you'll be able to create dynamic reports that vividly illustrate your marketing data, enabling better business decisions.
Embarking on your Looker Studio journey begins with account creation. For existing Google users, this step is as simple as linking your Google account to Looker Studio.
We will guide you through a detailed, step-by-step process to connect Instagram to Looker Studio. Feel free to alter the guide for clarity as needed.
If this is your initial authorization for this connector, a two-part authorization process is necessary: one for Looker Studio and another for Catchr.
Authorizing Looker Studio:
Your Google Account is now authorized for Looker Studio use. Next is enabling the Instagram connector for data retrieval from Catchr.
With that, your Instagram data is poised for integration into Looker Studio, empowering your marketing analytics.
Integrating Instagram data with Looker Studio opens a wide array of analytic possibilities. Leverage metrics such as Profile Followers and Like Count to gauge your audience engagement. You can also employ Media Reach and Media Impression data to understand the extent of your content's influence. The Looker Studio platform allows you to craft visualizations that can represent the growth of your followers over time, the performance of individual posts, or even the demographics of your audience.
Capabilities of Looker Studio with Instagram include:
Accessing a comprehensive list of fields provided by the Catchr Instagram connector is essential for expert data analysis. To explore the full breadth of analytics available to your reports, visit the detailed field listing here.
From your data source page, click on Create Report at the top right.
This page is your report creation interface. Here's a detailed article about it.
First, I must decide what metrics and dimensions to follow on my Instagram dashboard.
My metrics:
And dimensions:
Now we can start adding charts to our report.
Scorecard:
We will now place some cards to have global metrics:
Repeat this action with the Profile View.
We will also use the Media Id on a card. Looker Studio will automatically count the number of Media Ids and display it. This gives us the number of posts during the period.
Table:
We want to see a table with the list of posts, with each post's Impression, reach, and engagement.
To do so :
Change the sort order to use the created date (if you want them ordered by publication date) or by Impression (if you want to see the most viewed post).
Now we have a report with our main KPIs and a table by post. Let's add a few things to try to have an excellent report:
Add a Title thanks to the Text component:
Add your logo or the one of your client:
Style a scorecard and copy/paste only the style:
Style the table:
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