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Supermetrics Vs TapClicks – The Best Tools to analyze for Your Marketing Data

Florian Cabirol
November 3, 2023
Supermetrics Vs TapClicks – The Best Tools to analyze for Your Marketing Data

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Business Intelligence(BI) tools including marketing analytical tools have become a crucial need for all marketing professionals and agencies.

This is because they have to deal with huge and complicated datasets, and cleaning, managing, analyzing, and presenting this data not only takes a considerable amount of their resources and time but also diverts their attention from other vital business matters. 

The market is currently bombarded with numerous BI tools, however, selecting the most reliable tool especially if you do not have any coding or programming experience can be a challenging task. 

However, this article has come up with good news for such people and has discussed the simplest yet smartest marketing analytical tool, i.e., Catcher that can even act as an alternative to both Supermetrics and TapClicks. 

Do you want to know how? If yes then let’s get started. 

What is Supermetrics – A Brief Overview

Supermetrics is a data integration tool that allows you to transform your data and businesses by allowing you to get unaltered data from a wide range of data connectors and giving you full control of your data. 

Supermetrics gives you 60% more metrics and dimensions than any other marketing analytical tool. From custom queries to complex modeling, Supermetrics ensures that you get everything that you want as a marketing professional or agency. 

Are you interested in getting data without chaos and achieving better business performance? If yes then keep reading and visit Supermetrics.

What is TapClicks – A Brief Overview

TapClicks refers to an automated set of marketing solutions that enable you to make smart and quick decisions for your business by improving transparency between sales and marketing operations. 

It has compiled a set of unique features that ensure remarkable marketing operations and its automation encourages easy and fast data warehousing. Therefore, it is a must-have platform for all marketers. 

No matter whether you want to ingest a huge volume of data or campaigns that are implementable with that data, TapClick is the best marketing platform for you. 

To start automating your marketing data today, visit TapClicks.

Which One Is Ideal for Whom?

Both Supermetrics and TapClicks are useful marketing analytical platforms that enable you to use your marketing data to improve your business performance, however, each platform is designed for a particular audience. 

Supermetrics is a BI tool for teams who are interested in moving their marketing data into the tools they want to use for analyzing, visualizing, and reporting your data. It is suitable for those who employ only a few data sources and destinations that only require a basic level of data transformation or harmonization features. 

On the other hand, TapClicks acts as an all-in-one marketing solution for brands, agencies, franchises, media companies, and marketing professionals by automating workflows, analytics, and orders, offering smart connectors, and competitive intelligence. 

A Quick Glance at Supermetrics and TapClicks

A quick glance at Supermetrics and TapClicks reveals the following differences




Number of connectors


250+ built-in connectors and also offers the opportunity to connect with other connectors


Offers 15 destinations including Google Sheets and Excel

Offers multiple destinations as well and you can even send data to more than one destination at the same time

Connector Health Monitoring


Provides a real-time view of data activities to spot any issue

Data Profiles & Advanced Calculator


Enables you to use data profiles for flexible control over your data and do advanced calculations via an advanced calculator


Clear pricing plans with price quotes

Complex plans with no pricing quotes

Supermetrics Vs TapClicks - A Detailed Comparison

Now let's have a detailed comparison between the two platforms and see which one is better for whom

Data Connectors

The data connectors offered by TapClicks are more diverse and comprehensive in comparison to Supermetrics. 

I have personally used TapClicks and it offers more than 250 built-in connectors. Additionally if the data source to which you want to connect is not present in pre-built connectors, then you can connect to it virtually via their smart connector tool. In other words, TapClick offers you the most comprehensive set of data connectors to fulfill all of your critical needs.


On the other hand, Supermetrics offers you the capability of connecting with more than 100 connectors which is also a decent number as it includes the widely used data connectors.

Thus, you could go for Supermetrics if you or your team work with limited data connectors and can consider TapClicks if your requirement is a diverse range of data connectors. 

Data Destinations

The second important aspect that differentiates between the two platforms is data destinations. Supermetrics provides you with more than 15 destinations that encourage basic data destinations, however, these destinations are workable for both small and big enterprises. 

Conversely, TapClicks also offers the ability to transfer your data to the most popular data destinations, nevertheless how many destinations it offers is not mentioned. 

Some of its noteworthy data destinations include Snowflake, BigQuery, Postgres, Amazon S3, SQL, SFTP, and many more. 

Data Analysis & Visualization without Programming

Though both platforms allow you to do data analysis and visualization, however, TapClicks helps you to do these vital tasks efficiently whether you have programming experience or not. 

Contrarily, Supermetrics enables you to only analyze and visualize the data if you have basic programming or development experience. 

Data Monitoring and Control

I am sure all of you would agree that in addition to data analysis and visualization, data monitoring is also equally important for both marketing professionals and agencies. 

By comparing both Supermetrics and TapClicks, TapClicks wins the battle here as it offers a real-time summary of all data activities to spot any kind of issue and resolve it immediately to ensure high data quality.

In addition to this, TapClicks also employs data profiles that offer clients an ideal control to define the data sets clearly.

Conversely, Supermetrics only offers basic data control and monitoring and with the help of this feature, you can only check the status of your data transfer. 

Advanced Calculations

Another feature of TapClicks that makes it different from Supermetrics is the capability to refine your data via advanced calculation. 

No matter whether you want to organize your data into client or business units, integrate various data sets, or undergo advanced levels of calculations, all of this has been made possible via TapClick’s advanced calculator. 

On the other hand, Supermetrics is a basic tool to integrate, analyze, visualize, and report marketing data. However, this basic level gives a nice coverage to the majority of marketing needs of both professionals and agencies. 


Both Supermetrics and TapClick offer a 14-day free trial for users, however, the features offered in all pricing packages by both platforms are different. 

Let’s have a look at them.  

In the case of Supermetrics, the pricing plans are organized based on the type of data destination you choose. 

However, the pricing against only four destinations is available while for the rest of the destinations, you have to contact sales person. 

On the other hand, TapClicks offers three types of pricing plans which are organized based on the type and nature of users. 

For instance, the basic plan is designed according to the needs of small and early-stage agencies whereas, the Pro and Enterprise plans are perfect for industry professionals and large enterprises. However, the cost or pricing of these plans is revealed in case of any plan, thus complicating the entire process and making it dependent on the availability of Salesperson. 

What is the Alternative to Get Maximum From your Marketing Data -

If you are a programmer, developer, or possess preliminary coding experience then you can work effectively across both aforementioned platforms. However, if that is not the case then you are in a big difficulty now. 

To avoid this challenging situation, is the best alternative to both Supermetrics and TapClicks as any of you can confidently use whether he knows programming, coding, developing, or not. 

Though TapClicks offers the advantage to people without a programming background to get the maximum out of their marketing data by using this platform, however, preliminary coding knowledge is still pertinent while using it. 

Therefore, is the best solution to this problem as it aims to offer a marketing analytical platform that is simple yet smart enough to fulfill the needs of professionals with varying levels of skills. 

How Is Better Than Others - Features of

Some of the auspicious features of that make it better than the aforementioned platforms are discussed below.

No-Code Ecosystem

As discussed above, unlike other analytical tools, this BI tool does not need any kind of coding, programming, or developing experience. 

Anyone of you either with or without coding or programming knowledge can benefit from this platform and start optimizing your marketing for improved business performance. 

Simple Account Activation

Secondly, the account activation process is also very simple here. You neither have to consult with a sales rep nor have to wait for document verification rather your account can be activated with only a few clicks. 

With a single-click authentication process, saves your time and enables you to focus on other important things that matter for your business.

Affordable Tool

One of my favorite features of this platform is its affordability when compared to other BI tools. Moreover, all of its connectors including Google Sheets, Looker Studio, PowerBI, Tableaux, and API connectors are accessible in all pricing plans. 

The pricing plans are for data connectors, and ETL system. In case if you are interested in Looker Studio, then you will have these pricing plans.

You are also given the option of a custom plan if you want to add or delete any feature based on your requirements and to avail of this offer you have to contact the salesperson.


As the platform is designed keeping in view the varying types of skill levels among individuals, therefore, both account setting and using it is very easy and simple. 

Contrary to other tools, in this case, you do not have to extract or import data to any of your selected destinations rather you can view data directly where you want. 

The most competitive data destinations include Google Sheets, Looker Studio, PowerBI, BigQuery, Tableau, and API integrations.

Most-Used Integrations

Currently, the platform offers a nice set of integrations which are the most widely used platforms, however, also promises to bring in more integrations to facilitate the users and provide them with everything they need as a marketer. 

Some of its prominent integrations include Microsoft Ads, Facebook Ads, Google Ads, Google Merchant Center, Linkedln Ads, Facebook Ads, Instagram, Amazon Ads, Pinterest Ads, TikTok Ads, Twitter Ads, YouTube Analytics, Google Search Console, Spotify Ads, WooCommerce, and much more. 

Suitable for a Wide Variety of Teams

Whether you possess engineering, marketing, or freelancing teams, has been designed considering the needs and preferences of teams of all types and sizes. 

Therefore, this platform is equally beneficial for you no matter you are working as a marketing professional in an agency, own a marketing agency, or freelance marketer.

Final Words

In conclusion, Supermetrics and TapClicks act as good marketing analytical tools as they not only allow you to import and analyze data into your preferred destination but also blend, modify, analyze, or interpret it according to your needs. 

However, in both cases, you first have to extract and then import data into your selected destination which may lead to glitches or errors. 

Conversely, this is not the case with as it allows you to directly view your data at your preferred destination, thus reducing the chances of any glitches and leading to precise marketing reports.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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