blog post

Supermetrics Vs Adverity - A honest review

Florian Cabirol
October 29, 2023
Supermetrics Vs Adverity - A honest review

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The tutorial

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The tutorial

With the increasing technological advancements, the usage of marketing analytical tools has been enhanced significantly. 

These business Intelligence(BI) tools have enabled both marketing professionals and businesses to keep an eye on their marketing campaigns, mold them in the purview of changing customer trends, and employ marketing data to maximize revenues. 

However, which BI tool is suitable for whom, which platform offers what, and how to choose them are some difficult questions whose answers are not available widely. 

If you are encountering a similar situation and facing challenges in selecting the BI tool for your business, then let us discuss the market’s leading marketing analytical tools i.e., Supermetrics and Adverity and what is the best alternative to them to master marketing analytics. 

What Is Supermetrics?

Supermetrics is a data integration tool that allows you to pull your data from a variety of data sources and visualize, analyze, and report data across data destinations of your choice. 

With the help of seamless control of your marketing data, the platform allows you to focus on bigger things and convert your marketing data into bigger opportunities for your business. 

You can start with Supermetrics with its 14-day free trial and no credit card is required for that. 

For more details, visit Supermetrics.

What Is Adverity?

Like Supermetrics, Adverity is also a data integration tool that offers you the simplest yet innovative way to get your data the way you want and where you want it. 

With Adverity, you will get full control of your data and can manage, clean, analyze, harmonize, monitor, and present your marketing data the way you want. By saving your time and money and using the available marketing data prospectively, Adverity allows you to improve your performance in minimal time. 

For more details visit Adverity

Which One Is Ideal for Whom?

Both Supermetrics and Adverity are among the best marketing analytical tools, however, each of them possesses a different target audience. 

Adverity is best suited for teams that employ a wide range of data sources and destinations and are interested in both transforming and harmonizing their data. Moreover, it is also specially designed for highly data-driven marketing teams. 

In short, Adverity is best for enterprise-level organizations, data-driven marketing teams, data analysts, data scientists, and marketing service providers. 

Conversely, Supermetrics acts as the best BI tool for teams that use a limited number of data sources and destinations and only need a basic level of data transformation and harmonization features. The tool only works best for those enterprises that have technical experts and do not need any technical support.  

Hence, Supermetrics is best for small and medium-sized businesses, performance marketers, freelancers, marketing professionals, and marketers using reporting tools. 

How Supermetrics Differ From Adverity - A Quick Overview

A quick glance at Supermetrics and Adverity is presented below




Number of connectors




Offers 15 destinations including Google Sheets and Excel

You can send your data to any destination. You can even send your data to multiple destinations at the same time

Data Transformation & Harmonization

Offers a basic level of data transformation and harmonization

Offers a wide range of advanced and customizable features for data transformation and harmonization

Data Governance Features

Does not offer any feature regarding data governance

Offers you an advanced level of data monitoring and capability to manage the access to data centrally

Data Exploration & Dashboards

Does not offer this feature

Provides users with mature data exploration and dashboarding features

Supermetrics Vs Adverity-  Detailed Comparison

Now let’s discuss in detail how the two tools differ from each other. 

Data Connectors

The data connectors library of Adverity is more comprehensive in comparison to Supermetrics i.e., it offers more than 600 connectors. Moreover, the teams at Adverity also take good care of maintaining APIs so that everything keeps working without any interruption. 

On the other hand, Supermetrics offers 100 connectors which is a decent number and covers all basic data sources. 

However, Supermetrics does not offer connectors like Zandesk, Twitch, eBay, Maligun, and Amazon Selling Partners. 

Data Destinations

Supermetrics offers more than 15 data destinations that support basic data visualization. These destinations are workable for you whether you are a small business enterprise or big corporation.

Adverity on the other hand offers you advanced data visualization possibilities by offering more than 22 native destinations. These destinations possess a wider range and enable better data integration and harmonization.

Data Transformation and Harmonization

In the case of data transformation and harmonization, Supermetrics offers limited options. For example, currency conversion and code standardiztion are available for limited destinations and sources. Nevertheless, Supermetrics act as a decent and basic data extraction and analytical tool when you know to write script across data warehouses. 

Contrarily, Adverity offers advanced tools for data transformation and harmonization. With this platform you can easily blend your data from varying sources via its no-code enrichment templates, flexible schema, powerful and easy naming conventions, and customized scripts. You can extract the data the way you want. 

Data Governance Tools

Though Supermetric is a great BI tool, however, it does not offer any tools for monitoring data quality. 

Conversely, Adverity offers easy access to advanced data governance tools that facilitate you to view, configure, manage, store, and send your data from a single place. 

You can improve data quality, ensure centralized and automated data management, promote data democratization, and give you full control of your data. 

All of these advanced functions have become possible with the help of a wide range of data governance tools like Automated schedulers, Performance Managers, and Usage monitors. 


Both Supermetrics and Adverity offer 14-day free trial, however the nature of pricing plans are different in both cases. Supermetrics offers pricing plans based on the type of destination you choose. 

However, the pricing is available for ony four types of data destinations including Looker Studio, Google Sheets, Power BI, and Microsoft Excel while for rest of destinations you have to contact sales person which complicates the entire process. 

On the other hand, Adverity offers two types of plans that are simpler and offer more option for customization as the plans give a rough estimate of prices and leave rest on users to customize their plans according to their needs. 



The user experience in the case of both tools is different. With Supermetrics, it is easy to get started as marketing teams can work very easily with data teams and get the required results. 

On the other hand, Adverity is comparatively not easy to use and data transformation in it is more difficult and only an advanced user can truly benefit from its tools. 

Supermetrics is thus a great choice if you want a basic tool for extracting, analyzing, and reporting your marketing data. 

Nevertheless, if you want to have sophisticated and advanced data transformation, harmonization, and governance tools to not only analyze but also monitor data quality then Adverity is a better option for you. 

Despite the usefulness of these tools and the availability of unique features, do you think using these tools is easy for you if you do not know coding or you are not a developer? 

If not, then keep reading. 

What Is an Alternative to Master Marketing Analytics -

Though Supermetrics and Adverity play a pivotal role in maximizing the use of marketing data, however, extracting data from various data sources and importing it into the BI tool of your choice remains a consistent problem for marketing agencies and professionals. acts as the best alternative to these marketing analytical tools in this case.

Catchr is one of the simplest BI tools that allow you to move and visualize your marketing data in minutes without even extracting or importing your data. 

For more details, visit

How Catcher Is Better - A Quick Overview of Features

You must be wondering how Catcher can act as the best alternative to both Supermetrics and Adverity, the two big BI tools, then let me show you how. 

No Code Ecosystem

Firstly, unlike other BI tools in the market, Catchr neither requires any coding knowledge nor involves developing experience. Anyone of you can easily set up your account and start visualizing, analyzing, and reporting your marketing data easily. 

Simple Account Activation

In addition to this, setting up and activating your account with Catchr is also very easy as there is no need for a sales rep to activate your account. 

You will get maximum facilitation via a single-click authentication process that saves your time and enables you to start using the tool instantly.

Cost-Effective Tool

Another amazing feature of this platform is that unlike other tools, Catchr offer access to all connectors i.e., Looker Studio, Google Sheets, Tableaux, PowerBI and an API connector in all pricing plans. 

Moreover, its pricing plans are simpler and more cost-effective in comparison to other BI tools. The pricing plans are organized are the same for data connectors and ETL system. 

For example, if you are interested in Looker Studio or Google Sheets, then you will have the following options

In case if you want more features or are interested to have a custom plan, then Catchr gives you full coverage here as well through the following plan

You can also subscribe to their ETL system to easily view your data in the destination you want with the help of this plan


Not only the user interface of this tool is very easy but the platform is equipped with tools that simplify the process of moving and visualizing your marketing data. 

Unlike other tools, here at Catchr, you do not have to extract and then import data to the destination you want rather you can directly view your data into the destination you prefer. It may include Looker Studio, Google Sheets, PowerBI, Tableau, Big Query, and API Integrations.

Moreover, if the destination you prefer is not present, you can always reach out to its customer support team and resolve your issue. 

Suitable For All Teams

No matter whether you want a marketing analytical tool for your marketing, engineering, or freelancing teams, is workable for all types and sizes of teams. 

The platform has been designed according to the needs of the teams thus enabling them to offer value to their clients or agencies in the simplest manner. 

Most Used Integrations

Though it offers a smaller number of integrations in comparison to Supermetrics and Adverity, however, the integrations offered by Catchr are not only mostly used by marketers but can also adjusted with your existing tools. 

The integrations offered by Catchr cover all major social media platforms and include but are not limited to Facebook Ads, Microsoft Ads, Google Merchant Center, Google Ads, LinkedIn ads, Instagram, Facebook pages, Amazon Ads, Pinterest Ads, Google Analytics, TikTok Ads, Twitter Ads, YouTube Analytics, Google Search Console, WooCommerce, Spotify Ads, and much more. 

Final Words - Conclusion

In conclusion, both Supermetrics and Adverity offer the best solutions to varying marketing problems faced by both individuals and agencies. 

Supermetrics acts as the best tool for individuals and agencies that need a basic data integration tool. On the other hand, Adverity is best suited for data-driven marketing teams that need advanced data integration tools and also want to transform, harmonize, and monitor your data quality. 

Both of these platforms require coding knowledge or Developer’s experience and you have to first extract and then import the data to the destination you prefer. However, this is not the case with Catchr as it offers no-code and user-friendly analytical and reporting tools that simplify the process of converting your marketing data into prospective opportunity.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

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In this template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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