Supermetrics vs Adverity: An in-depth comparison

With the increasing technological advancements, the usage of marketing analytical tools has been enhanced significantly. 

These business Intelligence(BI) tools have enabled both marketing professionals and businesses to keep an eye on their marketing campaigns, mold them in the purview of changing customer trends, and employ marketing data to maximize revenues. 

However, which BI tool is suitable for whom, which platform offers what, and how to choose them are some difficult questions whose answers are not available widely. 

If you are encountering a similar situation and facing challenges in selecting the BI tool for your business, then let us discuss the market’s leading marketing analytical tools i.e., Supermetrics and Adverity and what is the best alternative to them to master marketing analytics. 

What Is Supermetrics?

Supermetrics is a data integration tool that allows you to pull your data from a variety of data sources and visualize, analyze, and report data across data destinations of your choice. 

With the help of seamless control of your marketing data, the platform allows you to focus on bigger things and convert your marketing data into bigger opportunities for your business. 

You can start with Supermetrics with its 14-day free trial and no credit card is required for that. 

For more details, visit Supermetrics.

What Is Adverity?

Like Supermetrics, Adverity is also a data integration tool that offers you the simplest yet innovative way to get your data the way you want and where you want it. 

With Adverity, you will get full control of your data and can manage, clean, analyze, harmonize, monitor, and present your marketing data the way you want. By saving your time and money and using the available marketing data prospectively, Adverity allows you to improve your performance in minimal time. 

For more details visit Adverity

Which One Is Ideal for Whom?

Both Supermetrics and Adverity are among the best marketing analytical tools, however, each of them possesses a different target audience. 

Adverity is best suited for teams that employ a wide range of data sources and destinations and are interested in both transforming and harmonizing their data. Moreover, it is also specially designed for highly data-driven marketing teams. 

In short, Adverity is best for enterprise-level organizations, data-driven marketing teams, data analysts, data scientists, and marketing service providers. 

Conversely, Supermetrics acts as the best BI tool for teams that use a limited number of data sources and destinations and only need a basic level of data transformation and harmonization features. The tool only works best for those enterprises that have technical experts and do not need any technical support.  

Hence, Supermetrics is best for small and medium-sized businesses, performance marketers, freelancers, marketing professionals, and marketers using reporting tools. 

How Supermetrics Differ From Adverity - A Quick Overview

A quick glance at Supermetrics and Adverity is presented below

Supermetrics Vs Adverity-  Detailed Comparison

Now let’s discuss in detail how the two tools differ from each other. 

Data Connectors

The data connectors library of Adverity is more comprehensive in comparison to Supermetrics i.e., it offers more than 600 connectors. Moreover, the teams at Adverity also take good care of maintaining APIs so that everything keeps working without any interruption. 

On the other hand, Supermetrics offers 100 connectors which is a decent number and covers all basic data sources. 

However, Supermetrics does not offer connectors like Zandesk, Twitch, eBay, Maligun, and Amazon Selling Partners. 

Data Destinations

Supermetrics offers more than 15 data destinations that support basic data visualization. These destinations are workable for you whether you are a small business enterprise or big corporation.

Adverity on the other hand offers you advanced data visualization possibilities by offering more than 22 native destinations. These destinations possess a wider range and enable better data integration and harmonization.

Data Transformation and Harmonization

In the case of data transformation and harmonization, Supermetrics offers limited options. For example, currency conversion and code standardiztion are available for limited destinations and sources. Nevertheless, Supermetrics act as a decent and basic data extraction and analytical tool when you know to write script across data warehouses. 

Contrarily, Adverity offers advanced tools for data transformation and harmonization. With this platform you can easily blend your data from varying sources via its no-code enrichment templates, flexible schema, powerful and easy naming conventions, and customized scripts. You can extract the data the way you want. 

Data Governance Tools

Though Supermetric is a great BI tool, however, it does not offer any tools for monitoring data quality. 

Conversely, Adverity offers easy access to advanced data governance tools that facilitate you to view, configure, manage, store, and send your data from a single place. 

You can improve data quality, ensure centralized and automated data management, promote data democratization, and give you full control of your data. 

All of these advanced functions have become possible with the help of a wide range of data governance tools like Automated schedulers, Performance Managers, and Usage monitors. 

Pricing

Both Supermetrics and Adverity offer 14-day free trial, however the nature of pricing plans are different in both cases. Supermetrics offers pricing plans based on the type of destination you choose. 

However, the pricing is available for ony four types of data destinations including Looker Studio, Google Sheets, Power BI, and Microsoft Excel while for rest of destinations you have to contact sales person which complicates the entire process. 

On the other hand, Adverity offers two types of plans that are simpler and offer more option for customization as the plans give a rough estimate of prices and leave rest on users to customize their plans according to their needs. 

Usability

The user experience in the case of both tools is different. With Supermetrics, it is easy to get started as marketing teams can work very easily with data teams and get the required results. 

On the other hand, Adverity is comparatively not easy to use and data transformation in it is more difficult and only an advanced user can truly benefit from its tools. 

Supermetrics is thus a great choice if you want a basic tool for extracting, analyzing, and reporting your marketing data. 

Nevertheless, if you want to have sophisticated and advanced data transformation, harmonization, and governance tools to not only analyze but also monitor data quality then Adverity is a better option for you. 

Despite the usefulness of these tools and the availability of unique features, do you think using these tools is easy for you if you do not know coding or you are not a developer? 

If not, then keep reading. 

What Is an Alternative to Master Marketing Analytics — Catchr.io

Tools like Supermetrics and Adverity are widely used to activate marketing data, but many teams still struggle with the same challenge: connecting multiple platforms, keeping data fresh, and delivering it into the reporting tools they actually use—without spending hours on setup, troubleshooting, and manual exports.

Catchr.io is a strong alternative for agencies and marketers who want to move and visualize marketing data in minutes, with a workflow designed to be simple, no-code, and scalable. Instead of dealing with complicated extraction/import processes, Catchr lets you connect your sources and push clean data directly into your chosen destinations.

How Catchr Is Better — A Quick Overview of Key Features

No-Code Ecosystem

Catchr requires no coding or developer support. Anyone can set up connections and start building dashboards quickly, whether they’re a solo marketer or part of a larger team managing high-volume reporting.

Simple Account Activation

Getting started is fast and self-serve. There’s no need to wait for a sales rep to activate your account. Catchr’s streamlined authentication process makes it easy to connect platforms and start reporting right away.

Pricing That Grows With You

Catchr offers four plans—Starter, Growth, Scale, and Custom—starting from $20/month. Plans are designed around data volume needs, meaning you can start small and scale smoothly as you add more platforms, more accounts, or more complex reporting requirements.

As you grow, Catchr supports upgrades such as accelerated data refresh, higher support levels, and advanced features like Catchr API access in Growth and Scale—making it a long-term solution, not just a low-cost entry option.

User-Friendly Workflow

Catchr simplifies the process of moving and visualizing data. Instead of extracting data and manually importing it into a BI tool, Catchr delivers data directly into the destinations you prefer, including Looker Studio, Google Sheets, Power BI, plus data warehouses, data lakes, data storage, and API integrations. If a destination isn’t available yet, Catchr’s support team can help.

Suitable for All Teams

Catchr works for marketing teams, agencies, freelancers, and even organizations with engineering or analytics stakeholders. Its no-code setup and scalable plans make it flexible across teams and company sizes.

Most-Used Integrations

Catchr supports 80+ data sources across key marketing categories (web analytics, social, paid media, ecommerce, sales, SEO, and more). While some tools may offer a higher number of connectors overall, Catchr focuses on the platforms marketers use most—and continuously expands based on real reporting needs.

Overall, Catchr.io is an excellent alternative for teams looking to master marketing analytics without technical complexity—while still having the flexibility to scale as reporting needs and data volume grow.

Final Words - Conclusion

In conclusion, both Supermetrics and Adverity offer the best solutions to varying marketing problems faced by both individuals and agencies. 

Supermetrics acts as the best tool for individuals and agencies that need a basic data integration tool. On the other hand, Adverity is best suited for data-driven marketing teams that need advanced data integration tools and also want to transform, harmonize, and monitor your data quality. 

Both of these platforms require coding knowledge or Developer’s experience and you have to first extract and then import the data to the destination you prefer. However, this is not the case with Catchr as it offers no-code and user-friendly analytical and reporting tools that simplify the process of converting your marketing data into prospective opportunity.