blog post

Top KPI you need to follow with Matomo

Florian Cabirol
October 24, 2023
Top KPI you need to follow with Matomo

Quick steps to create a Matomo report with Looker Studio:

You can easiliy create a Matomo report following this step :

  1. Get informations from the data integration from our Matomo connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for Matomo at the end of the page.

The tutorial

Quick steps to create a Matomo report with PowerBI:

You can easiliy create a Matomo report following this step :

  1. Get informations from the data integration from our Matomo connector.
  2. Create a source on
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for Matomo at the end of the page.

The tutorial

Staying ahead of the competition in the quick-paced world of digital marketing involves strategic thinking combined with efficient data collection and analysis. One of the best ways to do it is to track your website KPIs to gain insights into your site's performance and identify the gaps (if any) to optimize your digital marketing strategy.

But how do we track them is the real question. Well! Keeping tabs on Matomo KPIs can help you improve your site so you convert more visitors into loyal customers. And the cherry on the cake? With, you can streamline this data to overcome the visualization challenge, empowering you to take the lead over your competitors. 

So, join us as we explore the basics of Matomo KPIs and learn how to leverage them to boost your digital marketing efforts.

What Is Matomo?

Matomo is an open-source web analytics platform that provides valuable insights into your website's traffic and user behavior. Known for its sturdy features and emphasis on users' privacy, it has become a favorite choice for businesses and organizations aiming to gain a deeper understanding of their online presence. 

It shows how to track and evaluate many aspects of websites and online activities. You can track and analyze a wide range of data— and personalize your KPIs to assess what is most important to your organization.

Here's a pro tip: Review your data two times a week and act on the information from these KPIs to reach your goals. 

Matomo KPIs: Your Guide to Real-Time Website Performance

Most businesses use web metrics to support their marketing strategies. To help you in this regard, Matomo gives real-time data updates and offers several options to track website metrics. Here are a few real-time Matomo KPI examples:

1. Total Visitors

You can use Matomo to discover how many people regularly visit your website. As an example, 700 people might be currently visiting your website.

2. Pageviews

This particular KPI reveals the number of times visitors have viewed your website pages. For example, you may see that 1,500 page views take place per minute.

3. Bounce Rate

Bounce rate refers to the percentage of visitors who leave your website after only reading one page. That means the bounce rate may abruptly increase, signaling a potential problem with the landing page or content, which Matomo may show you.

4. Goals and Conversion Rate

This KPI tracks the percentage of visitors who complete a specific action you want them to take, such as signing up, making a purchase, or filling out a form. You can monitor how many of your goals are being achieved in real time if you've set them up in Matomo. For instance, you might see that 20 people just finished filling out a sign-up form in the past five minutes.

5. Traffic Sources or Referrers

It breaks down your website traffic into different sources, such as search engines, direct traffic, referral sites, and social media. In simple terms, you can understand where your website's traffic is coming from through this metric.

In that case, you may observe that out of 600 visits, 300 visits are coming through a particular email campaign, 100 from Facebook, and 200 from a Google search. An in-depth analysis of these metrics is vital to enhance your marketing plans.

6. Geographic Location of Visitors

This KPI provides data on the geographic distribution of your visitors. It is helpful for regional marketing initiatives or local enterprises. Suppose that during a local event, you may observe an unexpected influx of visitors from a specific city.

7. Device and Browser Usage

You can analyze which devices and browsers the visitors use to reach your website. It will help you optimize your website's compatibility and performance.

8. Event Tracking

It measures specific user interactions, such as video views, file downloads, button clicks, and form submissions, helping you understand the user engagement rate on the website

9. E-commerce Metrics

You can monitor real-time revenue, the total number of transactions, and the average order value on e-commerce websites. Determining how much money is being made during flash sales or special promotions helps craft an optimal marketing strategy.

10. Site Speed

Site speed is the web pages' loading time. User experience is highly dependent on site speed. To ensure that users can access your website swiftly, you can monitor the current site speed. For instance, If the average page load time has increased to 8 seconds, this can be an indication that your site is glitching.

11. Social Media Metrics

This metric shows whether you're active or inactive on social media. Matomo can help you track social media referrals, shares, and interactions, allowing you to assess the impact of your social media efforts.

What Are the Main Benefits of Using Matomo KPIs?

According to statistics, 87% of marketers believe that using analytics gives a competitive advantage to their organizations. So, businesses and marketers mostly rely on data-driven decisions to: 

  • Fine-tune their strategies
  • Attract more customers
  • Drive more revenue

So here are a couple of reasons why you should leverage Matomo to track KPI data analytics:

1. Customized Metrics

You have the option to choose and track the KPIs that are most important to your digital marketing strategy with Matomo. You can keep tabs on the metrics that matter to your company, whether website traffic, conversion rates, or user engagement.

2. Real-time Monitoring

Matomo helps track what's happening in real time on your website. With this, you can analyze the progress of marketing campaigns or live events.

3. Data Security and Privacy

Matomo also lets you host your analytics data on your servers. It gives you peace of mind by ensuring compliance with data protection laws like the GDPR.

4. Free and Open Source

The source code is transparent and available because it is open source. You can change it to suit your needs or benefit from the ongoing advancements made by the Matomo community.

5. Customization 

With a wide range of customization options, you can design dashboards and reports that are uniquely yours. In addition to this, you can create targeted objectives to monitor conversions and user engagement.

Now that you know Matomo's benefits, let's dive into how to take your digital marketing reports to the next level with the combined spell of Catchr and Matomo.

Elevating Your Digital Marketing Reports and Strategy with Catchr

While Matomo provides tons of data, turning this knowledge into usable and actionable insights is challenging. But relax! That's where Catchr comes into play. This tool can help you utilize your data to its fullest potential. 

Catchr syncs flawlessly with Matomo to produce insightful and eye-catching digital marketing reports. Here's what it can help you with: 

1. Robotic Reporting

Catchr automates the generation of Matomo KPI reports, simplifying the reporting process. So, use it to your advantage and say goodbye to manual data collection and report creation.

2. Multi-Platform Compatibility

You can access your reports on several devices, whether you like to see them on a desktop, tablet, or smartphone.

3. Flexible Templates

With all this, you can design unique, personalized reports that complement your brand's personality. Many different templates and design options are available for you.

4. Visualization of Data

You can also create understandable charts, graphs, and tables from raw data that are visually appealing. They will facilitate you with effective communication of your insights.

5. Predetermined Delivery

Catchr lets you set routine automated report delivery to your team or clients. This way, you can save time while ensuring that everyone stays up-to-date.

Integrating Catchr and Matomo KPIs in Your Digital Marketing Strategy

If you are ready to maximize the impact of your digital marketing strategy, then here's how you can get started with this: 

Step 1: Set Specific Goals

In line with your overall business strategy, create particular goals for your marketing efforts. 

Step 2. Observe and Analyze

Evaluate your KPIs to know how well your website and digital marketing initiatives perform. Analyze this data further to find areas that want improvement.

Step 3. Campaign Optimization

Adjust your strategies based on what is and isn't working.

Step 4. Special Reports

Use Catchr to produce tailored reports highlighting significant discoveries and trends. Give your team access to these reports to encourage data-driven decision-making.

Step 5. Repeat and Improve

Continuously iterate on your digital marketing strategy based on the feedback and insights provided by Matomo KPIs and Catchr reports.

Since digital marketing is dynamic, flexibility and data-driven judgment help you excel in this high-spirited industry. But to achieve your business goals and stay one step ahead of the competition, you must adhere to best practices.

Why Should You Choose Catchr for Analyzing Matomo KPIs? 

KPIs are vital to increase the conversion rate and user engagement. However, the real-time collection and processing of data often gets tedious. That’s why integrating Catchr into your strategy is your best bet to get the most out of your marketing efforts in a limited time.  

The dynamic tool gives you a competitive edge through a seamless connection with Matomo, ultimately helping you make data-driven decisions about your business. Furthermore, you can analyze all the statistics and figures with appealing digital marketing reports, ready in a single click.

So, what are you waiting for? Kickstart your analysis to gain actionable insights with flawless digital marketing reports and track your website’s KPIs for better outreach. Once you are done, take a back seat and watch your business enjoy new heights. 

Click here to book your demo today and unlock the first step to excellence in the digital marketing platform.

Bonus : Your free Template Matomo - Visits / Behaviours / Acquisition Template

In this Matomo template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

No items found.

In this Matomo template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

Unlock Insights with Style!

Transform your marketing data into stunning dashboards.

Integrate, visualize, and impress with Catchr's seamless dashboards. Elevate your data game now!
Build your first report
14 days free-trial - No credit card required 🎉

More blog post about Matomo

Explore your Matomo analytics KPI with PowerBI : How-to, templates and metrics

Learn to integrate Matomo with PowerBI for advanced analytics in our step-by-step guide, and unlock powerful insights from your marketing data for strategic decision-making.

Florian Cabirol

Top KPI you need to follow with Matomo

Matomo KPIs offer a perfect solution to enhance your website in terms of growth and performance. Read our latest blog and learn how you can use them for your benefit!

Florian Cabirol

Connect Matomo to Looker Studio : How-to, templates and metrics

In this guide, you'll learn how to connect Matomo web analytics with Looker Studio to gain deeper insights into your website's performance.

Maxence PERRIN

How to move your website data from Matomo to Google Sheets

Learn how to move your Matomo analytics data seamlessly to Google Sheets using Add-on. Streamline your marketing analysis and reporting today!

Florian Cabirol