Are you running PPC campaigns but not sure about their ROI? Do you want to optimize your PPC campaigns for better results but don't know where to start? If so, you need PPC reporting tools.
PPC reporting tools could give you valuable information about how well your PPC campaigns are doing by letting you track key metrics like click-through rates (CTRs), conversion rates, cost per click (CPC), and return on investment (ROI). And then, it provides you with the necessary insights to make data-driven decisions to optimize your campaigns for better results.
In this blog post, we will explore the best reporting PPC tools for whatever campaigns you run on Google Ads, Facebook Ads, Microsoft Ads, or wherever.
Every PPC platform offers you a way to visualize your marketing data on their platform. It may not be so good in terms of visualization and data analytics, but for simple things like "how I spent yesterday", it may be enough for you.
But if you have clients that need reports, this is a no-go. Your customers want a beautiful marketing dashboard, not a platform where they have to log in every time to find their data.
Spreadsheets could be excellent tools for making PPC reports. But to do so, you need a way to extract the data and put it directly into your sheets. Some platforms allow you to export your data to CSV, which you can use directly in your tools. But you must do the export whenever you want to update data or make a new report. This is so time-consuming.
Microsoft Excel is a popular spreadsheet program that comes as part of the Microsoft Office suite of business software. It lets users format, organize, and calculate data in a spreadsheet format using various tools. Using software like Excel, data analysts and other users can easily manage and view information as it is added or changed.
Google Sheets is an online spreadsheet program that lets people work together on spreadsheets from any device in real-time. You can use Sheets to look at data, share it with others, and change it as needed. In addition, the software has many features, like comments and assigning tasks, that make it easier to analyze and work together.
Visualization tools could help you provide detailed analytics and make a beautiful PPC dashboard for your clients. You need a way to extract the data from your marketing source to put it in the tools. But you could efficiently work on your data once the step is done.
Tableau is a powerful data visualization and business intelligence platform that helps organizations of all sizes make sense of their data. The platform allows users to connect, visualize, and easily share their data to understand and analyze.
The starting price for the tools is $75.
Power BI is a versatile and flexible business intelligence (BI) platform that caters to the needs of both self-service and enterprise users. It makes it easy for users to connect to and visualize data from different sources and easily add these visuals to the apps they use daily. With Power BI, users can easily make interactive reports and dashboards, share them, and work together to learn more about their data. It is an excellent solution for organizations of any size, from small businesses to large enterprises, because its design is unified and can be scaled up.
The monthly rate starts at $13.70 a month.
Looker Studio (formerly Google Data studio)
Looker Studio is a powerful, free tool that can be used to make beautiful, interactive, and responsive dashboards. The platform offers a wide range of templates, graphs, maps, tables, and other resources, making building personalized panels that reflect your brand identity easy. In addition, the user-friendly interface means anyone can create and understand reports, even if they need more technical expertise.
Using data visualization, Google Data Studio gathers critical metrics and indicators to support data-driven marketing decisions and help businesses achieve their goals. By analyzing data and identifying patterns and trends, companies can reduce risk and gain valuable insights into their performance.
The result is a more informed decision-making process and more effective strategies.
And the tools are entirely free.
All the tools presented are excellent when you need to visualize or work on the data. But extracting data from every marketing platform you use and then formatting it for your reporting tools could be really time-consuming.
Airbyte is an open-source ETL that can move data from one source to a data warehouse. In this way, you could efficiently work on your data if you have IT and data analytics teams on staff. You have complete control over your data and how you use it.
And it's free if you host the solution on your server.
We made Catchr because we needed a way to automatically pull data from marketing sources to places where it could be visualized. The main goal of Catchr is to easily move your marketing data from your Google Ads, Facebook Ads, and Google Analytics 4 to the visualization tools you want.
This way, you don't need to export your data daily from your marketing platform. Or have an IT team and a data team on staff. Instead, just connect your account to our system, and all your data is live in Looker Studio or Google Sheets.
Get all your marketing data in your favorite data activation, database or reporting tools.