Top PPC reporting tools to boost your ad performance

Whether you're running ads on Google Ads, Facebook Ads, or Microsoft Ads, tracking performance is essential. The right PPC reporting tools help you monitor key metrics—CTR, CPC, conversion rate, ROI—and give you actionable insights to improve results. In this article, we review the top PPC reporting tools to help you track ROI and scale your paid media strategy.

Why PPC Reporting Tools Matter

PPC reporting tools transform raw ad data into actionable insights. They help marketers monitor performance, optimize spend, and report effectively—whether you're running campaigns on Google Ads, Facebook Ads, or other platforms.

Without clear reporting, it's hard to know what's working. The right tool gives you instant access to key metrics and trends so you can make smarter, data-driven decisions.

Key Metrics to Track

A solid PPC report should cover:

• CTR (Click-Through Rate) – Measures ad relevance and engagement
• CPC (Cost Per Click) – Tracks spending efficiency
• CPA (Cost Per Acquisition) – Evaluates cost-effectiveness
• Conversion Rate – Assesses landing page performance
• ROAS (Return on Ad Spend) – Calculates overall profitability

How to choose the right PPC Reporting Tool

With so many tools available, choosing the right PPC reporting solution depends on how well it meets your specific needs.

• Integration capabilities: Your reporting tool should connect easily to all major advertising platforms—Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and more. Tools like Catchr, Supermetrics, and Funnel.io offer wide connector libraries to centralize paid media data in Looker Studio, Power BI, or Tableau.

• Customizable dashboards and reports: Choose a tool that allows you to tailor your reports to your unique KPIs. Whether you need to report per channel, per campaign, or per client, flexibility is key. → Looker Studio paired with connectors like Catchr or Supermetrics gives complete flexibility in layout, filters, and data views.

• Automation and scheduling: Time-saving automation is a must. Look for tools that sync data daily (or hourly), and can schedule reports for teams or clients. → Catchr, Whatagraph, and DashThis support automated syncing and recurring reports.

• Multi-channel reporting: If you're running campaigns on multiple platforms, choose a tool that consolidates all your data into one unified view. This helps compare performance across channels and make informed budget decisions.

• Ease of use and collaboration: A user-friendly interface saves time and reduces onboarding friction—especially for teams or clients. Look for tools that simplify data visualization, allow quick sharing (live links or exports), and support collaboration.

Top 7 PPC reporting tools by type in 2025

The PPC reporting landscape is broad, but not all tools serve the same purpose. Some are ideal for in-platform monitoring, others for advanced data visualization or agency-ready reporting. Here’s a categorized breakdown of the top 7 tools in 2025 to help you find the right fit for your needs.

Native Reporting Views (Built-In Tools)

Every PPC platform provides a built-in way to view your marketing data. While these native reports are fine for quick checks—like “how much did I spend yesterday?”—they often fall short in terms of data visualization, customization, and overall user experience.

If you're managing campaigns for clients, relying on platform-native reporting is rarely a viable option. Clients expect clear, branded, and visually engaging dashboards—not login access to a complex ad interface. A dedicated reporting solution ensures they see the right data, presented the right way, without unnecessary friction.

Visualization Tools

These tools are ideal for building custom dashboards and sharing data-rich reports with teams or clients.

Visualization tools could help you provide detailed analytics and make a beautiful PPC dashboard for your clients. You need a way to extract the data from your marketing source to put it in the tools. But you could efficiently work on your data once the step is done.

Looker Studio (formerly Google Data studio)

Looker Studio is a free and powerful tool for creating interactive, responsive dashboards. With its user-friendly interface and wide range of charts, templates, and branding options, it allows marketers to build custom reports without technical expertise. It’s perfect for visualizing key metrics and supporting data-driven decisions. However, Looker Studio is sometimes slow and lacks advanced native analytics features.

You can use external connectors like Catchr or Supermetrics, to connect your Ads data from multiple platforms.

Pricing: Free

Power BI

Power BI is a flexible BI platform that lets users connect, visualize, and share data from multiple sources through interactive dashboards and reports. It’s ideal for organizations of all sizes and integrates seamlessly with Microsoft tools like Excel and Teams. However, it has a steeper learning curve and isn’t tailored specifically for marketing use cases.

You can use external connectors like Catchr or Supermetrics, to connect your Ads data from multiple platforms.

Pricing: From $13.70/month

Tableau

Tableau is a robust data visualization platform designed to help teams explore and understand complex data through interactive dashboards. It offers advanced customization and is well-suited for analysts and large organizations. However, it requires technical skills, has a steeper setup process, and may be overpowered for basic marketing needs.

You can use external connectors like Catchr, to connect your Ads data from multiple platforms.

Pricing: From $75/month

Spreadsheets & Connectors

Excel and Google Sheets offer full control over your PPC data. While replicating visual dashboards requires complex formulas and formatting, spreadsheets remain highly effective for quick overviews or as a reliable data source—especially when combined with connectors like Catchr.

Microsoft Excel

Microsoft Excel is a widely used spreadsheet tool included in the Microsoft Office suite. It allows users to organize, analyze, and manipulate data with powerful formulas, pivot tables, and charting capabilities. For marketers and analysts, Excel becomes even more valuable when paired with add-ins like Catchr, which enables you to import live data from advertising platforms such as Google Ads, Meta Ads, or Microsoft Ads directly into your workbooks. This integration helps streamline PPC reporting, automate data refreshes, and centralize campaign performance in a format familiar to most teams.

Google Sheets

Google Sheets is a cloud-based spreadsheet tool that enables real-time collaboration from any device. It allows users to explore, edit, and share data easily, with built-in features like comments, version history, and task assignments that streamline teamwork. When paired with an add-on like Catchr, Google Sheets becomes a powerful PPC reporting tool—letting you automatically pull data from platforms like Google Ads, Meta Ads, or Microsoft Ads directly into your spreadsheets. This makes it easier to centralize campaign metrics, automate reporting, and keep stakeholders aligned with live, up-to-date performance data.

All-in-One Reporting Tools

All-in-one PPC reporting tools are designed to help marketers and agencies create, visualize, and deliver reports in a single platform—without needing external tools like Looker Studio, Power BI, or spreadsheets. These solutions are ideal for those who want ready-to-use dashboards, multi-channel data aggregation, and automated report sharing in just a few clicks.

What sets them apart is their built-in interface that combines data integration, visual reporting templates, and client-ready outputs (PDF, email, shareable links). No connectors, coding, or BI knowledge required.

Here are two of the leading all-in-one PPC reporting tools in 2025:

DashThis

DashThis is an all-in-one PPC reporting tool designed for marketers and agencies who want to create and share reports quickly without relying on spreadsheets or BI tools. It offers native integrations with major platforms like Google Ads, Meta Ads, and LinkedIn Ads, and includes pre-built templates, automated report delivery, and white-label options for client-facing dashboards.

DashThis is ideal for users looking for speed and simplicity. However, it offers limited customization compared to advanced tools and may not meet the needs of teams requiring complex calculations or highly tailored layouts.

Pricing starts at $45/month for 3 dashboards, with plans scaling based on the number of reports and users.

Whatagraph

Whatagraph is a visual reporting platform that helps marketing teams and agencies build real-time, multi-channel dashboards with minimal effort. It supports integrations with platforms like Google Ads, Meta Ads, HubSpot, and more, and allows for client access, branded reports, and scheduled delivery. The platform stands out for its clean design and user-friendly interface.

While Whatagraph is powerful for presentation and collaboration, it’s less suited for advanced data transformation or custom formulas. It can also become expensive as you scale to more users or clients.

Pricing starts at $199/month, with features and access varying by plan.

What to remember about PPC reporting

In the end, choosing the right PPC reporting tool comes down to your goals, your team, and your clients.

Need flexibility and full control? Tools like Looker Studio combined with a connector like Catchr offer the best balance between customization, automation, and cost. Prefer working in Excel or Google Sheets? Catchr also lets you sync live ad data into your spreadsheets for quick analysis or internal tracking.

For enterprise-level reporting, Power BI or Tableau may be worth the investment. If simplicity and speed are your top priorities, all-in-one tools like DashThis or Whatagraph deliver ready-to-use reports with minimal setup.

Whatever your tool of choice, Catchr helps you centralize all your paid media data and automate reporting across platforms—so you can focus on performance, not data wrangling.

Because good reporting isn’t just about metrics—it’s about making better decisions, faster.