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Connect Matomo to Data Studio (ex Looker Studio)

Connect Matomo to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Matomo reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Matomo reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Matomo every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Matomo report can be live in a few minutes. Authorize your Matomo account, pick your ad accounts, and your data source is ready.

Built for agencies with many Analytics accounts

Pull several Analytics accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Matomo to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Matomo to Data Studio with Catchr?

To connect Matomo to Looker Studio (Data Studio), open the Catchr connector, authorize your Matomo account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Matomo connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Matomo data source.

3. Connect your Matomo account

Sign in with your Matomo account that has access to the accounts you want to report on. Make sure your user has the right Matomo permissions.

4. Select your Matomo accounts

Choose one or several Analytics accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Matomo metrics and dimensions.

6. Customize your dashboard

Use Users, New Users, Returning Users, Conversion Rate, Conversions, Revenue, Bounce Rate, Avg. time on page, Date, Campaign Name, Campaign Source, Campaign Medium, Source - Medium, Channel Type, Page URL, Country and many more.

Matomo metrics and dimensions available in Data Studio

Access 102 metrics and 79 dimensions from Matomo connectors including Users, New Users, Returning Users, Conversion Rate, Conversions, Revenue, Bounce Rate, Avg. time on page, Date, Campaign Name, Campaign Source, Campaign Medium, Source - Medium, Channel Type, Page URL, Country more.

102

Available metrics

79

Available dimensions

Build better Matomo dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Users, New Users, Returning Users, Conversion Rate, Conversions, Revenue, Bounce Rate, Avg. time on page always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Matomo performance

Track Matomo Users, New Users, Returning Users, Conversion Rate, Conversions, Revenue, Bounce Rate, Avg. time on page in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Matomo to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Matomo to Looker Studio with Catchr?

Set up the Matomo connection in Catchr for the website you want to analyze, then choose it in the Catchr Looker Studio connector. Start with visits and actions by date. Confirm the selected website and reporting timezone before comparing the dashboard with Matomo.

Is there a free Matomo connector for Looker Studio?

Yes. Matomo provides an officially supported connector at no cost. Catchr offers another option when you want to manage Matomo alongside other marketing connections. Compare the fields and reporting workflow you need; a basic Matomo dashboard does not inherently require a paid connector.

Why do daily unique visitors add up to more than the monthly total?

The same person can visit on several days and appear in each daily count. A unique count for the month deduplicates across that period. Do not sum daily unique visitors and label the result as monthly unique visitors; use a measure calculated for the reporting period you want.

Can I compare Matomo traffic by campaign and channel?

Yes. Catchr exposes campaign name, source, medium and other campaign fields, as well as referrer and channel information. Keep your tagging conventions consistent so the same campaign is not split across spelling or capitalization variants. Separate untagged traffic instead of silently grouping it into a named campaign.

Can I report on Matomo ecommerce performance?

Catchr includes ecommerce revenue and average order value fields. They are useful when ecommerce tracking is implemented on the website. Check the tracking setup and compare a small sample of orders before relying on the dashboard; a connector cannot supply transactions the analytics system never recorded.

Why does Matomo not match my GA4 report?

The tools can differ in collection, consent handling, visit definitions, identity and filters. Match the website, dates and timezone first, then compare equivalent metrics. A Matomo visit and a GA4 session should not be assumed to be identical solely because both describe browsing activity.

Can I compare Matomo conversions with advertising cost?

Yes. Add Google Ads or another advertising source. Agree on a conversion definition and campaign mapping before calculating cost per result. Keep Matomo-measured website outcomes separate from the conversions an advertising platform attributes to itself.

Still have a question ? 

Our team is always here to answer any questions you may have about our data connector.